A digital agency (not the one who struggled with their proposition) are discussing new business. One of the team says that he's written the The North Face presentation.
"The North Face?" says one of his colleagues. "I didn't know we're seeing them."
"Yes, next Wednesday" replies the author of the presentation.
"Next Wednesday? Are you sure you mean The North Face? We're seeing berghaus next Wednesday"
"Oh f**k, I've go the client wrong. I've done loads of research and critiqued their current stuff and I'm going to have to do it all again. F**k, f**k."
(Whilst we're amused he'd got the client wrong, we're impressed he'd written the presentation so far in advance.)