Christmas is over. The new year has begun, and we've survived the foreign travels described below. We're no longer on planes and are back in a real private members club for the first time in a few weeks. We'd forgotten how entertaining they can be.
We were writing a document with genuine commitment until a group of people arrived at the table next to us. They were a PR agency and the management of a well known band. The waiter asked them if they would like a drink and everyone went through the ritual of deciding whether to say they wanted water or wine. The first respondent said water. The others agreed. No-one was happy.
The representatives of the PR agency describe their snack brand client. The managers of the band describe the band's artistic direction. It is agreed that there is real potential for a mutually beneficial collaboration.
Apparently the band left their last label because they were unhappy with the direction the label was taking them in. (Not enough snack brands?)
And they are currently unhappy that they aren't given the creative credibility that they deserve.
Everyone agrees that the snack brand sponsor can help, especially alongside the band's recently signed agreement with a fast food restaurant: they will be symbiotic relationships.
Who'd have thought that all that is needed to ensure creative credibility is a snack brand and some fried chicken?
A deal is done.
Everyone is happy.
The PR agency leave.
The management company order a bottle of wine.
For more on this subject we suggest you read KILL YOUR FRIENDS.
To quote one reviewer: "This book is funny, tragic and educational. Miss it and you will have missed out."