A couple of very well healed, very well dressed women are enjoying a chat whilst sharing a bottle of sparkling mineral water. One of them is on her way to the doctor because she hasn't been able to sleep and is suffering from stress.
That didn't sound very good.
But the cause of the stress that was driving her to the doctor?
She couldn't decide whether the family should go to Kenya or South Africa on holiday this summer.....
They leave, and are replaced by an advertising exec and her guest. The ad exec tells her guest she knows the people who run "an Advertising Agency called Bartle Bogle Hegarty. Their names are John, Nigel and John."
Anyway, she orders lunch. She wants the goats cheese and lentil salad. But she doesn't like the way the new chef prepares it. She prefers the way the old chef prepared it. She informs the waitress that the old chef now works next door and so suggests that a member of staff is dispatched next door to obtain the old chefs recipe and supplies it to the new one.
Remarkably, this is what happens.
Earlier the same day, Professor Sir John Beddington issued this grim warning.